Purina Dog Chow will launch a “Salute to Service Dogs” promotion at Walmart in late September. The promotion supports the National Police Dog Foundation’s mission to promote education and awareness, and raise funds for the purchase, training, and on-going veterinary care for active and retired police K-9s. As part of the promotion, Nestle Purina PetCare Company has become a National Police Dog Foundation (NPDF) sponsor and will invite consumers to help Dog Chow make a donation to the NPDF up to $75,000.
Purina Dog Chow will communicate the promotion through national print and digital channels, as well as on Walmart.com. As part of the promotional support, Purina Dog Chow will create a video that showcases the great work the NPDF does for K-9s and police departments across the country. Events will also be held at select Walmart locations across the country, providing local markets with the opportunity to meet and interact with K-9 heroes.
The National Police Dog Foundation welcomes Purina as one of our new sponsors, and thanks them for their support, generosity, and concern for the hard working K-9s across the nation.